Accessibility, performance and aesthetics inform my design practice and I’d like to share my thinking for you to keep in mind as you make your own sites. Design is about solving problems creatively and technically. Art direction guides design to generate emotion for editorial goals. One of my goals as a designer and developer is to make sure people of all ages, abilities or places in the world can engage with compelling content. I design sites to be easy to use and to load fast no matter how or where you connect. That doesn't mean sites don't need to look good. In this salon, I'll share a few stories about my experience building sites based on my ethics and principles.